Li Bin: NIO Returns to Growth as EV Industry Enters Brutal Final Stage

[Market Update] NIO CEO Li Bin stated that the company has returned to a growth trajectory, while warning that industry-wide sales could decline by 15%–20%.

Core Development: NIO Enters Third Phase of High-Quality Growth

Li Bin indicated that starting in the second half of 2025, NIO will enter its third development phase, marked by an operating profit of RMB 1.25 billion in Q4 2025 and continued profitability with RMB 680 million in Q1 2026. From January to May this year, NIO delivered a total of 150,000 vehicles, putting it on track to achieve annual sales growth of 40%–50%.

Key Metrics: Industry Retail Sales May Drop 15%–20% Year-over-Year

Li Bin cautioned that domestic automotive retail volume in 2026 could fall by 15% to 20% compared to last year, noting that the industry has entered the "most brutal final stage." He emphasized that the auto sector is shifting into an era of stock competition, requiring companies to adjust their product and marketing strategies accordingly.

Strategic Foundation: Betting Correctly on the EV Inflection Point + Long-Termism

NIO's growth stems from its accurate judgment of the "EV inflection point," combined with strong sales of key models such as the ES9, ES8, and Onvo L90. Li Bin reiterated: "The automotive industry is a marathon run through mud—there are no miracles, and no quick victories."