Li Auto Restructures Organization Again

[Company News] Li Auto has initiated a new round of organizational restructuring, focusing on optimizing the product decision-making process.

Key Move: Product Definition Returns to R&D, Eliminating Intermediate Layers

In this adjustment, the Electric Vehicle Core Definition team from the Product Department will be integrated into the vehicle R&D department led by Liguo Liu, while the Autonomous Driving Terminal Product Team will be transferred to the foundational model R&D team headed by Kun Zhan. The previous three-tier process—"Product Line → Platform Product Definition → R&D"—has been streamlined into a two-tier, direct connection: "Product Line ↔ R&D".

Strategic Rationale: Shortening Decision Chains to Boost Efficiency

Insiders noted that the prior involvement of three departments in product definition resulted in overly lengthy processes. This reform aims to enhance both the efficiency and quality of product definition through functional integration. This marks another strategic adaptation by Li Auto within the past two years, including its adoption of a Huawei-style matrix organizational structure in 2024.