Li Xiang Explains Why Li Auto Is Not Building Sedans for Now

[Product Strategy] Li Xiang, CEO of Li Auto, clearly addressed the company's decision not to launch sedans at this time, stating it is not due to unwillingness but because doing so would conflict with the brand’s core philosophy.

Strategic Foundation: Family and Proportions Are Non-Negotiable

Li Xiang emphasized that compromising on space and comfort contradicts Li Auto’s pursuit of “home.” Raising the roofline, on the other hand, would undermine the proportional stance the brand insists on. The L Series establishes an original design language within classic proportions, while the i Series and MEGA explore new forms for pure electric vehicles.

Core Development: L9 Livis Embodies the Pinnacle of Design Philosophy

On May 6, 2026, Li Xiang officially unveiled the interior of the L9 Livis for the first time, describing it as embodying “luxurious ease” and representing the most complete expression of the brand’s philosophy—“proportions as the skeleton, home as the soul.” He noted that 90% of a vehicle’s character is determined by its proportions and stance, and he opposes designs that are large yet bloated.