All-New Li Auto L9 Launches with Top-End 'Livis' Trim Priced at RMB 560,000

[New Vehicle Launch] The all-new generation of the Li Auto L9 has officially debuted, with the top-end 'Livis' trim priced at RMB 559,800.

Core Strategic Shift: Li Auto L9 Reimagined as an 'Embodied Intelligent Robot'

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  Li Auto founder Li Xiang described the vehicle as the "pioneering masterpiece of embodied intelligent robots," highlighting a decade of technological accumulation.

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  The new model features an 800V fully active suspension, steer-by-wire technology, and a self-developed chip delivering 2,560 TOPS, reinforcing its intelligent vehicle identity.

Key Metrics: 250,000 Units Sold in Three Years, Solidifying Premium Market Position

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  Since its initial launch in June 2022, the first-generation L9 has achieved cumulative sales of approximately 250,000 units by 2025.

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  In 2023 alone, it sold 114,000 units in the segment of vehicles priced above RMB 400,000, propelling Li Auto into the ranks of new-energy automakers with over RMB 10 billion in annual revenue.

Underlying Strategy: Avoiding Price Wars, Betting on AI and High Premium Positioning

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  The top-end trim is priced RMB 10,000 higher than the current model, clearly sidestepping market cutthroat competition and focusing instead on technological premium and dual positioning centered on families and intelligence.