All-New Li Auto L9 Launches with Starting Price of RMB 459,800

[New Vehicle Launch] The all-new Li Auto L9 has officially launched, starting at RMB 459,800 for the Ultra trim and RMB 509,800 for the Livis trim.

Core Strategy: Redefining Flagship SUVs with "Embodied Intelligence"

Li Auto unveiled the next-generation L9 on May 15, 2026, introducing the concept of an "evolvable silicon-based life form" to move beyond traditional hardware-spec competition. Deliveries will begin on May 17, accompanied by RMB 20,000 in launch-period benefits and a RMB 10,000 loyalty rebate for repeat buyers.

Key Specifications: In-House Chip Joins Industry’s Top Tier

The new L9 is powered by Li Auto’s self-developed Mach M100 chip, built on a 5nm automotive-grade process, delivering 1,280 TOPS per chip and a combined 2,560 TOPS with dual chips. It features an AI-native data-flow architecture, positioning it as a competitor to mainstream solutions like NVIDIA Thor.

Strategic Foundation: Li Xiang Bets on an "Apple-Style" Ecosystem Leap

Li Xiang publicly stated that the company’s ambition extends beyond car manufacturing—to become a technology enterprise akin to Apple. Facing intense competition in the RMB 500,000 segment from rivals like the AITO M9, NIO ES8, and established luxury brands, Li Auto urgently needs a compelling technology narrative to unlock new growth.