All-New Lexus ES 300h Launches in China

[New Model Launch] The all-new generation Lexus ES 300h has entered the Chinese market with a starting price of RMB 299,900.

Core Strategy: Upholding Brand Essence Amid Market Transformation

Facing dual pressures from the electrification wave and the era of user sovereignty, Lexus has chosen the slogan “Still ES, Beyond ES” to carry forward its heritage of luxury and comfort, rather than blindly chasing trending tech labels like 800V fast charging or urban NOA.

Strategic Foundation: Deep Roots Enable Flourishing Growth

As a flagship model for the brand, ES 300h embodies Lexus’s long-term commitment to the Chinese market. Its measured product rollout reflects confidence in the RMB 299,900 pricing strategy and a calm assessment of how traditional luxury values can be redefined in the new energy era.

Industry Impact: Sparking Renewed Debate on the Definition of Luxury

Amid the tech-heavy buzz of the 2026 Beijing Auto Show, this vehicle stands as a reference point prompting reflection on “what truly constitutes luxury,” highlighting the differentiated path traditional luxury brands are taking in their intelligent transformation.