LeDao L80 Launches Pre-sales to Target the Large Five-Seater SUV Market

[New Vehicle Launch] The LeDao L80 has officially opened pre-sales, with the BaaS (Battery-as-a-Service) version starting at RMB 159,800, entering the competitive RMB 150,000-class large five-seater SUV segment.

Core Strategy: Eliminating the Third Row to Focus on High-Frequency Family Use Scenarios

The LeDao L80 is developed on the same platform as the L90 but removes the third-row seats, optimizing interior space for rear passenger comfort and cargo capacity. It offers a trunk volume of 1,200L, expandable to 2,600L when the second row is folded down, with a depth of 2,200mm, supporting an industry-first three-section convertible bed setup.

Key Specifications: Dual Impact of Technology Downgrading and Price Reduction

Equipped with a 900V high-voltage architecture, LiDAR, the self-developed "Shenji" chip, and an all-aluminum body, the LeDao L80 starts at RMB 245,800 for the full vehicle purchase option, while the BaaS version starts at just RMB 159,800—approximately RMB 10,000 more than the L60 but RMB 20,000 less than the L90 Pro.

Industry Impact: Disrupting the RMB 150,000–250,000 Family SUV Segment

With its battery-swapping capability, flagship-level features, and optimized spatial design, the LeDao L80 directly competes against rivals like the BYD Tang and Tesla Model Y, potentially triggering a new round of intense price and user-experience competition.