Leapmotor and Xiaomi Lay Out Second Brands to Target Premium and Niche EV Segments

[Corporate Strategy] Leapmotor and Xiaomi are simultaneously advancing their second brands to target the premium and niche markets.

Key Developments: New EV Players Intensify Sub-brand Incubation to Break Through

Leapmotor plans to launch a second brand in 2027, focusing on the premium segment above RMB 300,000, supported by an independent sales network. The brand will compete directly with premium sub-brands such as Lexus and Denza, and will begin pre-launch marketing activities by the end of this year.

Strategic Foundation: Breaking Price Ceilings and Expanding Product Boundaries

Xiaomi Auto's second brand is named SKYNOMAD (Chinese name possibly "Xun Tian"), which will diverge from the main brand’s pure-electric performance positioning and instead focus on range-extended family SUVs. It will introduce high-volume product lines like the Kunlun Series, broadening its technological reach and user base.