Apr 28, 11:45 AM
Leapmotor to Launch New Brand Above RMB 300,000 in 2027
#Leapmotor Sales Targets and Global Expansion#Chinese Automaker Global Expansion and Competition#Automotive Industry
[Brand Strategy] Leapmotor plans to launch a second brand in 2027, targeting the market above RMB 300,000.
Core Development: Independent Channels to Penetrate the Premium Segment
The new brand, launching in 2027, will operate through an independent sales network, clearly separated from the existing main brand, aiming to break through the current price ceiling of RMB 269,800.
Key Metrics: Profit Targets Driving Product Upgrades
In 2025, Leapmotor achieved revenue of RMB 64.73 billion and net profit of RMB 540 million. The company has set a 2026 target of 1 million units sold and RMB 5 billion net profit, necessitating high-margin models for support.
Strategic Rationale: Main Brand Hits Price Ceiling
The current lineup—including A, B, C, D, and Lafa 5 series—spans RMB 65,800 to RMB 269,800, but the "low-premium" perception limits upward mobility, making a second brand a natural strategic choice.