Leapmotor D99 Launch Targets Premium MPV Market

[New Vehicle Launch] Leapmotor has unveiled its most expensive model to date, the D99, priced between RMB 249,800 and RMB 319,800.

Core Strategy: Positioning as an 'Electric Alphard' to Enter a Shrinking MPV Segment

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  The D99, launched on June 25, is Leapmotor's first full-size MPV, offered in both extended-range and battery-electric variants, with the top trim priced at RMB 319,800, breaking the brand’s previous price ceiling.

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  All trims come standard with dual-motor AWD, dual-chamber air suspension, and LiDAR, and feature proprietary technologies including CTC (Cell-to-Chassis) integrated battery architecture, 800V/1000V high-voltage fast charging, and the LMC 2.0 chassis system.

Strategic Foundation: 'Million-Yuan Experience, 300,000-Yuan Pricing' Extends Cost-Performance Logic

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  Founder Zhu Jiangming explicitly positioned the D99 against the Toyota Alphard, calling it "the Alphard of the electric vehicle era."

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  Despite the MPV market contracting for two consecutive years, Leapmotor bypassed the pre-sale phase and moved directly to launch, aiming to reshape the new energy MPV landscape with high specifications and relatively competitive pricing.