Leapmotor Celebrates 10th Anniversary with New Target: 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor has unveiled its new decade-long goal on its 10th anniversary, aiming to achieve annual sales of 4 million vehicles by 2035.

⚡ Core Development: From NEV Leader to Global Automotive Player

With 1.2 million cumulative deliveries, projected nearly 600,000 units sold in 2025, and 60,000 vehicles delivered overseas, Leapmotor has completed a transformation over the past decade—from an underdog to the top-selling new energy vehicle (NEV) brand among Chinese startups. Founder Zhu Jiangming announced that the company will target 1 million annual sales by 2026, with a longer-term goal of 4 million annual sales within the next ten years.

🔍 Strategic Foundation: Full-Stack In-House R&D and Cost Control Enable Long-Term Growth

Through its full-stack in-house R&D approach and extreme cost efficiency, Leapmotor has not only survived among hundreds of NEV startups but also achieved profitability at scale. Zhu admitted the company has just passed its breakeven point and must urgently seize the rapidly closing window of opportunity in the new energy sector to accelerate its global expansion.

💡 Industry Impact: Chinese NEV Startups Enter the "Million-Unit" Race

As Leapmotor becomes the first to publicly declare a million-unit sales target, competition among Chinese EV startups is shifting from a battle for survival to a race for scale. Leapmotor’s ambitious long-term target of 4 million annual sales could potentially reshape the global smart electric vehicle landscape.