Leapmotor Celebrates 10th Anniversary with New Target: 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor unveiled its new decade-long goal at its 10th anniversary event, aiming to achieve annual sales of 4 million vehicles by 2035.

⚡ Core Development: From NEV Sales Leader to Global Automotive Player

With 1.2 million cumulative deliveries, projected nearly 600,000 units sold in 2025, and 60,000 vehicles delivered overseas, Leapmotor has completed a transformation over the past decade—from an underdog to the top-selling new energy vehicle (NEV) brand among Chinese startups. At the 10th anniversary event in Hangzhou, founder Zhu Jiangming announced an ambitious target to reach 1 million annual sales by 2026, with the longer-term goal of 4 million annual sales within the next decade.

🔍 Strategic Foundation: Full-Stack In-House R&D and Cost Control as Competitive Moats

Through its full-stack in-house R&D approach and extreme cost discipline, Leapmotor has not only survived among hundreds of NEV startups but also achieved scalable profitability. Zhu Jiangming candidly stated, “We’ve just crossed the breakeven point. We only have a few years left in this window of opportunity—we must act urgently and efficiently.”

💡 Industry Impact: A Survival Blueprint Amid Intensifying Competition

As competition in the new energy vehicle sector reaches a fever pitch, Leapmotor’s “engineer-driven, hard-work ethos” validates a long-termist path and offers a replicable model for second-tier NEV players seeking breakthrough strategies.