Leapmotor Celebrates 10th Anniversary with New Target: Aiming for 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor has unveiled its new decade-long goal on its 10th anniversary, striving to become a global automaker with annual sales of 4 million vehicles.

⚡ Core Development: From NEV Sales Leader to Global Scale

Founder Zhu Jiangming announced that the company will challenge 1 million annual sales by 2026 and aims to achieve 4 million annual sales by 2035. By the end of 2025, Leapmotor’s cumulative deliveries have surpassed 1.2 million units, with full-year sales expected to reach nearly 600,000 units, including approximately 60,000 units delivered overseas.

🔍 Strategic Foundation: Full-Stack In-House R&D and Cost Control as Competitive Moats

Over the past decade, Leapmotor has survived among hundreds of new energy vehicle (NEV) startups and risen to become the sales leader, thanks to its relentless, engineering-driven technical focus and extreme cost discipline. Zhu Jiangming candidly stated that the company has just passed its breakeven point and emphasized, “The window of opportunity is only a few years long,” necessitating an all-out sprint.

💡 Industry Impact: A Survival Blueprint Amid Intensifying Competition

As competition in the new energy vehicle sector reaches a fever pitch, Leapmotor demonstrates the viability of a “grind-it-out + long-termism” approach through scalable profitability and overseas expansion, offering a proven model for second-tier NEV players seeking breakthroughs.