Jia Xiaohui Joins SAIC MG to Lead GTM Strategy

[Personnel Change] Senior marketing executive Jia Xiaohui has joined SAIC MG to spearhead its core Go-To-Market (GTM) operations.

Key Development: Jia Xiaohui Brings Premium and New Energy Expertise to Drive MG’s Market Execution

Jia Xiaohui officially joined SAIC MG in July 2026 to lead the advancement of its GTM (Go-To-Market) strategy. She previously served as Senior Director of Public Relations for Volvo Greater China, CMO of Polestar, and Vice President for Lotus Sports Cars covering China, Middle East, and Asia-Pacific, giving her a unique blend of experience across premium automotive brands and new-energy vehicle startups.

Strategic Foundation: GTM Emerges as Critical Lever in Automotive Competition

GTM—an end-to-end system that bridges product planning to commercial success—has already been widely adopted by automakers such as Mercedes-Benz, GAC Group, and BAIC BluePark. In recent years, SAIC MG has been actively pushing forward a comprehensive To-C transformation across its entire value chain, creating an urgent need for seasoned executives like Jia Xiaohui to enhance market responsiveness and user-centric operational capabilities.

Industry Impact: Accelerating MG’s Premiumization and Global Expansion

Jia Xiaohui’s appointment is expected to address MG’s current gaps in premium brand building and global market coordination, enabling the brand to achieve differentiated breakthroughs amid intensifying competition.