Jetour Dual Steed Edition SUVs Launched

[New Launch] Jetour Voyager Steed Edition and Freewalker Steed Edition are now available, starting at a limited-time price of RMB 107,900.

Core Development: Starting at RMB 107,900, Lowering the Entry Barrier for Rugged SUVs

On March 11, Jetour officially launched the Voyager Steed Edition and Freewalker Steed Edition, with limited-time refreshed prices of RMB 144,900–154,900 and RMB 107,900–117,900, respectively. Both models come standard with a matte black styling package, emphasizing "off-road accessibility" and light customization culture.

Key Specifications: Intelligent AWD + Lifetime Warranty

The Voyager Steed Edition is powered by a 2.0T Kunpeng engine and features XWD intelligent all-wheel drive, enabling two-wheel/four-wheel drive switching in just 0.1 seconds. First owners receive a lifetime warranty, 3-year 0% interest financing, and 5 years of free data.

Strategic Foundation: Leveraging the Year of the Horse IP to Strengthen Brand Storytelling

Capitalizing on the Year of the Horse (Bing Wu), Jetour introduced the "Steed Edition" under the slogan "Ride a Steed in the Year of the Horse—Every Journey Becomes Jetour," integrating traditional cultural symbolism. The launch marked the first public appearance of newly appointed Marketing General Manager Qi Subin, underscoring the brand's commitment to upward positioning.