New Energy Vehicle Sales Report for January 2026 Released

[Market Brief] In January 2026, sales of new energy passenger vehicles reached 563,000 units, down 20% year-over-year, with the market penetration rate falling back to 36.3%.

Key Developments: BYD Plummets, Xiaomi Enters Top 2 for the First Time

BYD sold 210,100 units in January, a year-over-year decline of 30.11%; Xiaomi Auto delivered over 39,000 units, surpassing Leapmotor for the first time and entering the top tier of emerging EV makers.

Key Metrics: Aito, NIO, and Fangcheng Bao Post Strong Growth

Aito delivered 40,000 units (+83%), NIO reached 22,500 units (+152%), and Fangcheng Bao sold 20,700 units (+261%); meanwhile, Tesla delivered only 20,000 units, down 41% year-over-year.

Strategic Context: Lunar New Year and Production Adjustments Cause Monthly Sales to Halve

Impacted by the Lunar New Year holiday and post-year-end production adjustments following a sales push, total January sales dropped 58% month-over-month, with plug-in hybrid models experiencing the steepest decline (-63%), signaling the market has entered a phase of temporary adjustment.