iCAR V27 Launches to Challenge the TANK 300 in Boxy SUV Segment

[New Model Launch] The iCAR V27 has officially launched with a starting price of RMB 169,800, directly targeting the TANK 300—the benchmark among boxy SUVs.

Core Strategy: Competitive Pricing and Specifications

The iCAR V27 starts at RMB 169,800, with the top trim priced at just RMB 196,800—nearly the cost of an iPhone less than the TANK 300. All trims are equipped with a 1.5L turbocharged range extender and a 34.3 kWh CATL battery, delivering a CLTC all-electric range of approximately 150 km.

Key Specifications: Standout Intelligent Driving and Off-Road Capabilities

The top trim features a lidar sensor and the Horizon Robotics Journey 6P chip (560 TOPS computing power), enabling map-free NOA (Navigate on Autopilot). The AWD variant comes standard with a 1.6-ton towing capacity and an external power outlet. With 220 mm ground clearance and a 600 mm wading depth, it has received China Automotive Technology & Research Center’s L3-level off-road certification.

Strategic Foundation: Precisely Targeting Family Outdoor Use Cases

Although it lacks a body-on-frame construction, the V27 is tailored for mainstream users’ camping and light off-roading needs. By offering high specifications, low entry barriers, and strong expandability, it redefines the value proposition of sub-RMB-200,000 boxy SUVs.