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May 2, 01:45 PM

Hyundai Grandeur Mid-Cycle Refresh Unveiled

[New Model Launch] Hyundai's flagship sedan, the 2027 Grandeur, receives a mid-cycle refresh with an extended length of 5,050 mm and a comprehensively redesigned interior.

Core Development: Flagship Sedan Enhances Design and Smart Cabin

The 2027 Grandeur, upgraded from the seventh-generation model, features a 'shark-nose' front fascia, frameless slim headlights, and a full-width LED daytime running light. A new exclusive Art Burgundy paint option is introduced. The vehicle’s length reaches 5,050 millimeters, an increase of 15 mm over the current model, further emphasizing its flagship presence.

Key Specifications: 17-Inch Screen + Android System Redefine Interaction

The cabin is equipped with a 17-inch ultra-large central touchscreen, integrating climate and infotainment controls. It runs the new Pleos Connect infotainment system based on Android, offering a simpler and more intuitive user interface. The screen size surpasses that of the European-spec Ioniq 3.

Strategic Foundation: Focused Differentiation in the Premium Segment

As one of Hyundai’s longest-running nameplates, the Grandeur’s refresh aims to reinforce its unique positioning in the premium Korean sedan segment through Genesis-level luxury and advanced smart features. The model is expected to launch overseas in 2027.