Huawei, JAC, and Maserati Plan New Dual-Badge EV Brand

[International Collaboration] Huawei, JAC Motors, and Maserati are planning to jointly develop a new energy vehicle (NEV) under a 'dual-badge on one car' model.

Core Development: Tripartite Collaboration Within Harmony Intelligent Mobility’s 'Five Domains' Framework

Huawei leads product definition and provides full-stack technologies including intelligent cockpit and autonomous driving systems. JAC Motors handles co-development and manufacturing (leveraging the Zunji Super Factory). Maserati contributes styling design, chassis tuning, and brand endorsement.

Strategic Rationale: Dual-Badge Strategy to Overcome Electrification Challenges

The domestic version will be sold under the Zunji brand, while the overseas version will carry the Maserati badge. The first model is scheduled for mass production in the second half of 2027. This move aims to leverage Huawei's technological strengths to address Maserati's weaknesses in the smart EV segment—its imported sales volume in China in 2025 was only 1,023 units, and annual sales of its pure electric models in Europe typically remain in the double digits.

Industry Impact: Chinese Technology Empowers a Century-Old Luxury Brand for the First Time

If realized, this will become the first deep collaboration between Huawei’s Harmony Intelligent Mobility and an international luxury brand, marking a strategic shift in China’s automotive industry from 'contract manufacturing' to 'technology export.'