Huawang Auto Rebrands as Qijing Auto

[Brand Rebranding] Huawang Auto has officially rebranded as Qijing Auto, aligning the company name with its brand identity.

Key Development: Ren Zhengfei Personally Proposed the Name "Qijing"

Huawang Automotive Technology **(Guangzhou) Co., Ltd. has been renamed **Qijing Intelligent Automotive Technology **(Guangzhou) Co., Ltd. The brand name "Qijing" was proposed by **Ren Zhengfei, founder of Huawei, symbolizing "opening a new horizon."

Strategic Rationale: Unifying Brand and Operating Entity

Previously, the corporate name "Huawang" did not match the brand name "Qijing," which was unveiled in September last year. The brand is co-developed by GAC Group and Huawei, targeting the premium intelligent electric vehicle market priced above RMB 300,000. Its first model, the Qijing GT7, made its global debut on March 17.

Industry Impact: Huawei's Yinwang Leads the New "Jing" Series

"Qijing" belongs to the "Jing"-series brands led by Huawei’s subsidiary Yinwang, distinguishing it from Huawei’s "Five Jie" collaborative model and highlighting Huawei’s deep integration of full-stack technologies in intelligent driving and smart cockpit systems.