Honda China Sales Plunge for Consecutive Months Amid EV Market Shift

[Market Update] Honda China's June sales plummeted by 44.5% year-over-year, with a cumulative decline of 34.7% in the first half of the year.

Core Trend: Sales Down Over 60% in Five Years, Once-popular Models Lose Momentum

June 2026 terminal sales totaled only 32,474 units—a slight month-over-month increase, yet still a staggering 44.5% drop year-over-year. Sales have declined year-over-year for 29 consecutive months since February 2024, with each of the past three months seeing declines exceeding 48%.

Key Data: From Peak of 1.627 Million Units to Under 30,000 Per Month

Annual sales in China peaked at 1,627,000 units in 2020, but fell to just 645,000 units in 2025. Former bestsellers like the Civic now sell only around 2,000 units per month, while the Fit has dropped to single-digit monthly sales.

Industry Impact: The Joint Venture Glow Fades as New EV Players Surge Ahead

Honda China’s current average monthly sales now fall below those of individual new-energy brands such as NIO and Leapmotor, both of which exceed 90,000 units per month, accelerating the erosion of joint ventures’ market dominance.