Haval's Flagship SUV Named Great Wall H10
[New Vehicle Launch] Haval's all-new flagship SUV has been officially named the Great Wall H10, with the name determined through a global online vote.
Core Development: Naming Controversy Resolved, Great Wall H10 Prevails
The Great Wall H10 emerged as the winner from a public vote between the options "H10" and "HX," with final voting concluding on April 10. Although the Haval brand team expressed concerns that using the corporate name "Great Wall" could weaken brand independence, Chairman Wei Jianjun emphasized that this move better aligns with the company's global strategy.
Key Specifications: Rugged Flagship Priced Around RMB 300,000
Built on the premium Guiyuan Platform, the vehicle features a boxy, rugged off-road design, equipped with LiDAR, rectangular headlights, and an externally mounted full-size spare tire. Its expected price point is set in the RMB 300,000 range.
Strategic Foundation: Strengthening Technical Identity and Public Engagement
For the first time, naming rights were handed over to the public, achieving even greater participation than the earlier Dargo project. This highlights Great Wall’s dual strategic logic of integrating user co-creation and technological confidence into product definition.