Guo Rui Appointed Chairman and CEO of Zhijie Automotive

[Personnel Appointment] Former Huawei executive Guo Rui has officially assumed the roles of Chairman and CEO of Zhijie Automotive.

Key Development: Zhijie, a Huawei-Chery Joint Venture, Welcomes a Multifaceted Leader

Guo Rui officially took office on April 2, 2026, assuming full responsibility for Zhijie's operations and management. He previously served as Senior Vice President, President of Brand Marketing, and Group CMO at Honor. Prior to that, he held positions at global Fortune 500 companies including Procter & Gamble, COFCO, and Mengniu.

Strategic Foundation: Dual Expertise in Technology and Marketing Strengthens Harmony Intelligent Mobility Strategy

Guo Rui holds a Ph.D. from the School of Electronics Engineering and Computer Science at Peking University, with research focused on algorithms and quantum computing. He published a paper as first author in Physical Review and attended the Nobel Prize Conference as a representative young scientist. His cross-disciplinary background is seen as a pivotal move to reinforce Zhijie’s “smart + driving control” strategy.

Industry Impact: Second High-Profile Executive Joins Within the Year

Following the January appointment of Zhao Changjiang (former BYD executive), Guo Rui becomes another key talent recruited by Zhijie in 2026, underscoring Huawei and Chery’s determination to accelerate investment in the premium intelligent electric vehicle segment.