Great Wall Motor Launches the Guiyuan Platform

[Technology Launch] Great Wall Motor globally debuted its native AI-powered full-power vehicle platform, 'Guiyuan,' paying homage to the ingenuity of movable-type printing.

Core Development: The Guiyuan Platform Ushers in Platform-Based Vehicle Manufacturing 3.0 Era

On January 16, 2026, Great Wall Motor simultaneously unveiled the Guiyuan Platform in Rui'an Dongyuan Village, Zhejiang Province, and its Baoding Technology Center. This platform is the world’s first native AI full-power automotive platform, featuring three core capabilities—'power revolution, native intelligent transformation, and safety innovation'—to achieve high-quality, low-cost global adaptability.

Strategic Foundation: Movable-Type Printing Inspires a Modular Vehicle Manufacturing Philosophy

Great Wall has integrated the movable-type principles of 'standardization, combinability, and reusability' into the platform architecture, enabling technical modules to be flexibly deployed like individual type pieces. Chairman Wei Jianjun emphasized that the Guiyuan Platform establishes unified foundational standards, supporting both large-scale production and product differentiation concurrently.

Industry Impact: Platform Role Evolves from Tool to Operating System

The name 'Guiyuan' was selected through a consensus of 22,000 votes, symbolizing that the platform no longer merely enhances efficiency but also defines intelligent vehicle forms and global strategies, propelling China's automotive industry from modular platforms into the Platform 3.0 era.