FREELANDER Global Debut as a New Brand

[New Brand Launch] Chery and Jaguar Land Rover jointly unveil FREELANDER, with its first concept car, Concept 97, making its debut.

Core Strategic Move: Iconic IP Reborn as an Independent Premium EV Brand

FREELANDER, originally launched in 1997 as a classic Land Rover model with over 500,000 units sold globally, is now being revitalized by Chery and Jaguar Land Rover as a new intelligent electric brand focused on premium, tech-driven, all-terrain SUVs.

Key Specifications: Six Models in Five Years + Full-Stack Intelligent Tech Standard Across Lineup

The brand plans to launch six new models within five years, with the first production vehicle set to debut in China in the second half of 2026. All models will come standard with the Huawei Qiankun ADS V4.1 intelligent driving system, Qualcomm Snapdragon 8397 chip, and CATL’s 800V extended-range platform.

Strategic Foundation: Chery Leads Technical Integration, Jaguar Land Rover Delivers Luxury DNA

Leveraging Chery’s pure-electric vehicle platform and global supply chain, combined with Jaguar Land Rover’s heritage in all-terrain technology, the brand adopts a dual-center model featuring a Shanghai headquarters and UK-based design team, pioneering a “third path” in premium new energy vehicles.