Former ONVO President Ai Tiecheng Joins Huazhu Group as Chief Growth Officer

[Personnel Change] Ai Tiecheng, former President of ONVO Auto, has been appointed Chief Growth Officer (CGO) of Huazhu Group.

Core Move: Ai Tiecheng Returns to the Consumer and Lifestyle Sector

Ai Tiecheng has officially joined Huazhu Group as Chief Growth Officer, reporting directly to CEO Jin Hui. He will be fully responsible for membership growth, traffic operations, and management of the premium brand portfolio.

Strategic Rationale: The Cross-Industry Logic from Automotive to Hospitality

His career began in 1998 as a Procter & Gamble management trainee. He previously led the development of major consumer brands such as InterContinental Hotels and Disney Resort. In 2021, he joined NIO, and in May 2024, he became the inaugural President of its sub-brand ONVO Auto. In April 2025, he voluntarily stepped down following the failure to meet the target of delivering 20,000 units of the L60 model in a single month.

Key Metrics: ONVO Exceeds 100,000 Deliveries in Full Year

In Q4 2025, ONVO delivered 38,290 units, bringing its full-year cumulative deliveries above 100,000 units, with an average transaction price exceeding RMB 250,000.