Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Enthusiasts

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The Bronco WildTrak is the first new energy vehicle in the Ford Bronco family, offered in three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline version’s starting price of RMB 299,800—substantially lowering the entry barrier to hardcore off-roading.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

The new model features a 30-degree approach angle, 32-degree departure angle, and 600mm wading depth, equipped with a front double-wishbone and rear five-link aluminum independent suspension system, enhancing on-road comfort without compromising off-road performance.

💡 Industry Impact: "City-Capable, Playful, and Trail-Ready" Defines a New Niche Segment

Built on Ford’s native intelligent new energy architecture "Ford Zone," the Bronco WildTrak blends a 15.6-inch central touchscreen, a closed-off grille, and an externally mounted spare tire to merge tech aesthetics with rugged styling, targeting users seeking versatile lifestyles.