Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with range-extended and all-electric variants starting at RMB 229,800.

⚡ Key Development: RMB 230,000-Class New Energy Hardcore SUV Enters the "Light Off-Road" Segment

On December 19, Jiangling Ford unveiled the first new energy model in the Bronco family—the intelligent and engaging Bronco WildTrak—offering three range-extended versions and two all-electric versions, priced between RMB 229,800 and RMB 282,800. This marks a significant reduction compared to the gasoline-powered Bronco, which starts at RMB 299,800.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase Balances Interior Space and Off-Road Capability

Built on Ford’s native intelligent new energy architecture “Ford Zone,” the vehicle features a 30° approach angle, 32° departure angle, and a 600mm wading depth. It is equipped with a front double-wishbone and rear five-link aluminum independent suspension system, striking a balance between ride comfort and off-road performance.

💡 Industry Impact: Redefining a New Niche with "City-Friendly, Fun-to-Drive, and Off-Road Capable"

The Bronco WildTrak combines rugged design with an intelligent cabin (featuring a 15.6-inch central display), targeting both urban commuting and outdoor camping needs. It could drive the RMB 200,000–300,000 new energy SUV segment toward greater diversification across usage scenarios.