Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Versatility

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Key Development: RMB 230,000-Class New Energy Hardcore SUV Targets Diverse Scenarios

The Bronco WildTrak offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco (starting at RMB 299,800). Built on Ford’s native intelligent new energy architecture "Ford Domain," the vehicle is positioned as an "all-terrain camping SUV," balancing urban commuting, light off-roading, and outdoor camping.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase + 600mm Wading Depth

The exterior retains the rugged styling of the Bronco family, featuring a closed-off grille and illuminated "BRONCO" badging. It boasts a 30-degree approach angle and a 32-degree departure angle, paired with a front double-wishbone and rear five-link aluminum independent suspension for enhanced comfort and off-road capability.

💡 Industry Impact: A Strong New Contender Enters the New Energy Off-Road Segment

By integrating an intelligent cabin (featuring a 15.6-inch central display) with genuine off-road performance, the Bronco WildTrak aims to challenge the perception that electric vehicles can’t handle rugged terrain, offering a fresh option for lifestyle-oriented users seeking versatility.