Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Versatility

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Core Highlights: RMB 230,000-Class New Energy Hardcore SUV Targets Diverse Scenarios

The Bronco WildTrak offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco’s starting price of RMB 299,800. Built on Ford’s native intelligent new energy architecture “Ford Domain,” the vehicle is positioned as an “all-terrain camping SUV,” balancing urban commuting, light off-roading, and outdoor camping.

📊 Key Specifications: 5,025 mm Length + 2,950 mm Wheelbase + 600 mm Wading Depth

The exterior retains the Bronco family’s rugged design language, featuring a closed-off grille, externally mounted spare tire, and a boxy silhouette. With an approach angle of 30 degrees and a departure angle of 32 degrees, its off-road capability is impressive. Inside, a 15.6-inch central touchscreen significantly enhances the cabin’s tech feel.

💡 Industry Impact: A Strong New Entrant in the New Energy Off-Road Segment

With its “urban-friendly, adventure-ready, and off-road capable” positioning, the Bronco WildTrak targets lifestyle-oriented consumers seeking versatility, potentially accelerating the adoption of RMB 200,000–300,000 new energy hardcore SUVs.