Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with range-extended and all-electric variants starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The Bronco WildTrak is the first new energy vehicle in the Ford Bronco family, offered in three range-extended versions and two all-electric versions, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline model’s starting price of RMB 299,800—substantially lowering the entry barrier for hardcore off-roaders.

📊 Key Specifications: 5-Meter Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

Featuring a “boxy” design, the vehicle delivers a 30° approach angle, 32° departure angle, and 600mm wading depth. It is equipped with a front double-wishbone and rear five-link aluminum independent suspension, striking a balance between urban comfort and light off-roading performance.

💡 Industry Impact: “City-Capable, Adventure-Ready, Off-Road Tough” Defines a New Niche Segment

As an all-terrain camping SUV built on Ford’s native intelligent new energy architecture (“Ford Domain”), the Bronco WildTrak integrates a smart cabin (featuring a 15.6-inch central display) with outdoor-oriented capabilities, targeting lifestyle-focused users and accelerating the electrification of hardcore SUVs.