Ford Bronco WildTrak Launches in China Starting at RMB 229,800, Targeting Urban and Off-Road Versatility

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, offering five variants across extended-range and all-electric versions, with a starting price of RMB 229,800.

⚡ Key Development: Starting at RMB 229,800, Entering the "Urban & Off-Road" Segment

The Bronco WildTrak is the first new-energy SUV in the Bronco family, built on Ford’s native intelligent new-energy architecture, codenamed "Ford Zone." Positioned as an "all-terrain camping SUV," it balances daily urban commuting with light off-roading. Compared to the ICE version, which starts at RMB 299,800, the new model significantly lowers the entry price.

📊 Key Specifications: 5,025 mm Length + 2,950 mm Wheelbase, Impressive Off-Road Capabilities

The vehicle features a 30-degree approach angle, 32-degree departure angle, and 600 mm wading depth, paired with a front double-wishbone and rear five-link aluminum independent suspension. Powertrain options include three extended-range variants (priced from RMB 229,800 to RMB 272,800) and two all-electric variants (priced from RMB 259,800 to RMB 282,800).

💡 Industry Impact: Accelerating Electrification of Rugged Off-Roaders

With its "relaxed" design language blending rugged styling and a smart cabin featuring a 15.6-inch central display, the Bronco WildTrak targets users seeking versatile lifestyles. It is poised to expand the RMB 200,000–300,000 new-energy off-road SUV segment.