Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Key Highlights: First New Energy Bronco Emphasizes "Urban-Friendly, Playful, and Off-Road Capable"

The Bronco WildTrak is built on Ford’s native intelligent new energy architecture, "Ford Zone," and offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco’s starting price of RMB 299,800.

📊 Key Specifications: Rugged Styling Meets Light-Duty Off-Road Capability

The vehicle measures 5,025 mm long, 1,960 mm wide, and 1,825 mm tall, with a 2,950 mm wheelbase. It features a 30° approach angle, 32° departure angle, and a 600 mm wading depth, balancing urban commuting and light off-roading needs.

💡 Industry Impact: Traditional Rugged SUVs Accelerate Electrification Shift

As the first new energy model in the Bronco family, the Bronco WildTrak enhances comfort with a smart cabin (featuring a 15.6-inch central display) and independent suspension, aiming to challenge the stereotype that electric vehicles can’t handle off-road conditions and expand the new energy off-road SUV segment.