Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Versatility

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The WildTrak offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco (starting at RMB 299,800)—lowering the entry barrier to hardcore off-roading.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

The vehicle features a 30-degree approach angle, 32-degree departure angle, and 600mm wading depth, paired with a front double-wishbone and rear five-link aluminum independent suspension system, striking a balance between ride comfort and light off-road performance.

💡 Industry Impact: "City-to-Trail" Positioning Targets Diverse Lifestyle Scenarios

As the first new energy model in the Bronco family, the WildTrak is built on Ford’s native intelligent new energy architecture, "Ford Domain," and integrates a 15.6-inch central touchscreen along with camping-oriented design elements, aiming to capture the emerging consumer trend that blends urban commuting with outdoor adventure.