Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The Bronco WildTrak offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco (starting at RMB 299,800)—lowering the entry barrier to hardcore off-roading.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

The new model features a 30° approach angle, 32° departure angle, and 600mm wading depth, equipped with a front double-wishbone and rear five-link aluminum independent suspension system, striking a balance between ride comfort and light off-road performance.

💡 Industry Impact: "Urban, Playful, and Off-Road Capable" Defines a New Niche Segment

As the first new energy vehicle in the Bronco family, the Bronco WildTrak targets the integrated urban commuting and outdoor lifestyle segment with its positioning as an "all-terrain camping SUV," reinforcing Ford's strategic footprint in diverse new energy vehicle use cases.