Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Versatility

[New Model Launch] The Ford Bronco WildTrak has officially launched in China with a starting price of RMB 229,800, offering both extended-range and all-electric variants.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The Bronco WildTrak is the first new energy vehicle in the Ford Bronco family, built on Ford’s native intelligent new energy architecture "Ford Zone." Positioned as an "all-terrain camping SUV," it balances urban commuting with light off-roading. Compared to the gasoline-powered Bronco, which starts at RMB 299,800, the new model significantly lowers the entry threshold.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase, Impressive Off-Road Capabilities

The vehicle features a 30-degree approach angle, a 32-degree departure angle, and a wading depth of 600mm. It is equipped with a front double-wishbone and rear five-link aluminum independent suspension. Three extended-range versions are available (RMB 229,800–272,800) alongside two all-electric variants (RMB 259,800–282,800).

💡 Industry Impact: Electrification of Hardcore Off-Roaders Takes a Critical Step Forward

With its positioning of "urban-friendly, adventure-ready, and off-road capable," the Bronco WildTrak taps into diverse lifestyle scenarios, driving the transformation of off-road SUVs from extreme performance toward everyday practicality. This move could inspire more brands to enter the new energy light off-road segment.