Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with range-extended and all-electric variants starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

As the first new energy model in the Bronco family, the WildTrak offers three range-extended versions (RMB 229,800–272,800) and two all-electric versions (RMB 259,800–282,800), significantly undercutting the gasoline variant’s starting price of RMB 299,800, thereby lowering the entry barrier to hardcore off-roading.

📊 Key Specifications: 5,025mm Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

The vehicle features a 30-degree approach angle, 32-degree departure angle, and 600mm wading depth, paired with a front double-wishbone and rear five-link aluminum independent suspension system—enhancing on-road comfort without compromising off-road performance.

💡 Industry Impact: "City-Capable, Playful, and Trail-Ready" Defines a New Niche Segment

Built on Ford’s native intelligent new energy architecture "Fuyu," the WildTrak targets diverse lifestyle scenarios with a 15.6-inch central display, an intelligent cabin, and light-duty off-road capabilities—potentially intensifying competition in the RMB 200,000–300,000 new energy off-road SUV segment.