Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Model Launch] The Ford Bronco WildTrak has officially launched in China with a starting price of RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The WildTrak is offered in three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco (starting at RMB 299,800)—substantially lowering the entry barrier to hardcore off-roading.

📊 Key Specifications: 5,025 mm Length + 2,950 mm Wheelbase Balances Space and Off-Road Capability

The vehicle features a 30-degree approach angle, 32-degree departure angle, and 600 mm wading depth, paired with a front double-wishbone and rear five-link aluminum independent suspension system, striking a balance between urban comfort and light off-road performance.

💡 Industry Impact: "City-Capable, Playful, and Trail-Ready" Defines a New Segment

As the first new energy model in the Bronco family, the WildTrak is built on Ford’s native intelligent new energy architecture, "Ford Domain," and targets diverse lifestyle scenarios with a 15.6-inch central display and an intelligent cabin, accelerating the electrification of hardcore SUVs.