Ford Bronco Sport Launches in China Starting at RMB 230,000, Targeting Urban and Light Off-Road Use

[New Model Launch] The Ford Smart & Fun Bronco has officially launched in China, with the range-extended version starting at RMB 229,800.

⚡ Core Highlights: First New Energy Bronco Emphasizes "City-Friendly, Playful, and Off-Road Capable"

The Smart & Fun Bronco is built on Ford’s native intelligent new energy architecture, “Ford Zone,” and offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800—significantly lower than the gasoline-powered Bronco’s starting price of RMB 299,800.

📊 Key Specifications: Rugged Styling Meets Light Off-Road Capability

The vehicle measures 5,025 mm long, 1,960 mm wide, and 1,825 mm tall, with a 2,950 mm wheelbase. It features a 30° approach angle, 32° departure angle, and a 600 mm wading depth, balancing urban commuting and light off-road needs.

🔍 Strategic Insight: Targeting Diverse Lifestyles with a “Relaxed” Approach

Unlike the hardcore off-road-focused Bronco, the Smart & Fun Bronco prioritizes comfort and intelligence. It adopts a front double-wishbone and rear five-link aluminum independent suspension and includes a 15.6-inch central touchscreen, aiming to capture emerging consumer trends that blend camping adventures with everyday usability.