Ford Launches Bronco Filson Co-Branded Off-Roader

[New Vehicle Launch] Ford has teamed up with outdoor brand Filson to unveil the premium Bronco Filson Special Edition, powered by a 3.0L twin-turbo V6 engine paired with a 10-speed automatic transmission.

Core Development: Bronco Filson Enters the Premium Rugged Off-Road Segment

Based on the four-door Bronco, the vehicle comes standard with the Sasquatch Big Foot Package, featuring 35-inch all-terrain tires, front and rear locking differentials, and Fox shocks. Its exterior draws inspiration from Filson’s workwear heritage, highlighted by a matte-finish grille, bronze badging, and color-matched fender flares, while eliminating black plastic cladding.

Key Specifications: 418 Horsepower + 20% Improved Cabin Quietness

It carries over the 3.0-liter twin-turbo V6 engine shared with the Raptor, delivering a peak torque of 597 N·m. Through acoustic glass and enhanced sealing, wind noise is reduced by nearly 20% compared to the 2021 model.

Strategic Foundation: Reviving Iconic Collaborations to Target Premium Customers

The interior features quilted leather, brass accents, and a Filson-inspired storage system—echoing the classic Eddie Bauer co-branded models from the last century—to strike a balance between functionality and luxury. The vehicle will launch overseas in early 2027.