Ferrari Explicitly Rejects Full Self-Driving, Vows to Keep the Steering Wheel

[Corporate Strategy] Ferrari CEO Benedetto Vigna has explicitly ruled out the possibility of launching fully autonomous vehicles.

Core Direction: Prioritizing Human Driving, the Steering Wheel Will Never Be Absent

Benedetto Vigna emphasized: "We want humans—not computer chips—to enjoy the driving experience." Ferrari pledges that every vehicle will retain a steering wheel and clearly states that Level 3 and higher autonomous driving features are not part of its product roadmap.

Strategic Foundation: Driving Pleasure vs. the Wave of Intelligence

While developing driver-assistance features such as adaptive cruise control and lane departure warning, Ferrari remains committed to its identity as a "pure driving machine." This approach not only avoids regulatory and liability risks associated with advanced autonomous driving but also reinforces the brand's differentiation.

Industry Impact: Electrification Does Not Mean Compromising on Intelligence

Simultaneously with the launch of its first all-electric supercar, the Ferrari Luce (starting price: €550,000), Ferrari has chosen to decouple electrification from full self-driving capability, sparking industry discussions about its strategy of pursuing both high performance and traditional driving values.