Ferrari Unveils Its First All-Electric Vehicle, the Luce

[New Model Launch] Ferrari has officially unveiled its first all-electric model, the Luce, with a starting price of €550,000 (approximately RMB 4.35 million).

Core Development: Design Controversy Takes Center Stage

The Ferrari Luce, crafted by the team of former Apple chief designer Jony Ive, features a non-traditional sports car silhouette, blending a hatchback profile, SUV-like ground clearance, and an expansive glass canopy—sparking heated debate online, with critics dubbing it "the ugliest electric vehicle ever made."

Key Figures: Priced Above V12 Flagship

With a starting price of €550,000, it exceeds that of Ferrari’s current V12-powered supercars, potentially pushing its Chinese market price beyond RMB 10 million.

Strategic Rationale: Deliberate Avoidance of EV Homogenization

In a bid to break away from the ubiquitous EV formula of "full-width lighting bars and sealed grilles," the Luce eschews typical new-energy design cues—so much so that observers have joked it "looks like a ride-hailing vehicle when sporting a green license plate," underscoring the brand’s unwavering commitment to design sovereignty.