Ferrari Unveils Its First All-Electric Sports Car, the Luce

[New Model Launch] Ferrari has named its first all-electric sports car the Luce, with interior design led by former Apple design chief Jony Ive.

Core Direction: Retaining Physical Buttons, Blending Mechanical and Minimalist Aesthetics

The Luce’s cabin is optimized around the driving experience. The dashboard and center console follow an “input-output” logic in their layout, retaining a significant number of physical buttons to emphasize tactile feedback and driver focus.

Key Specifications: Lightweight Steering Wheel Sheds 400 Grams

The new model features a steering wheel crafted from 100% recycled aluminum, precision-assembled from 19 CNC-machined components, reducing weight by 400 grams compared to the standard version—a tribute to the classic three-spoke Nardi designs of the 1950s–60s.

Strategic Shift: Simpler Naming Reflects Commitment to Electrification

Departing from traditional names like “Testarossa,” Ferrari has chosen the Italian word “Luce” (meaning “light”) to signify a bold new chapter focused on the future.