Ferrari's First All-Electric Supercar, Luce, Priced at Approximately €550,000

[New Launch] Ferrari's first all-electric supercar, the Luce, is initially priced at approximately €550,000 (equivalent to roughly RMB 4.41 million) and will make its global debut in Rome on May 25, 2026.

Core Development: Luce to Become One of Ferrari’s Most Expensive Production Models Ever

The starting price of €550,000 is significantly higher than the current Purosangue SUV's €450,000. With optional extras, high-end configurations could approach $750,000. Final pricing remains subject to a ±10% adjustment margin.

Strategic Foundation: Value Over Volume

CEO Benedetto Vigna maintains a premium positioning strategy, aiming to preserve the brand’s appeal among ultra-high-net-worth individuals and address concerns about the resale value of electric supercars.

Industry Impact: Redefining the Pricing Benchmark for Electric Luxury Performance Cars

The Luce not only tests Ferrari’s commitment to electrification but may also prompt other ultra-luxury brands to reassess the price ceiling and scarcity strategies for their all-electric models.