Ferrari's First EV, the Luce, Faces Immediate Market Chill Upon Launch

[New Vehicle Launch] Ferrari's stock price plummeted immediately after unveiling its first all-electric vehicle, the Luce.

Core Developments: Market Skeptical About Luce’s Design and Strategic Timing

Ferrari unveiled its first fully electric model, the Luce, in Rome, with CEO Benedetto Vigna calling it a "new chapter in history." However, the day after the launch, the company's shares on the Milan exchange dropped by approximately 8%, while its U.S.-listed shares fell more than 5.3%.

Key Metrics: High Performance and Premium Pricing Fail to Overcome Market Indifference

The Luce accelerates from 0 to 100 km/h in just 2.5 seconds, with a top speed of 310 km/h. It carries a starting price of €550,000 (approximately RMB 4.35 million) and is scheduled for delivery in Q4 2026. Core components are self-developed and manufactured in Maranello, and the design was led by the team of former Apple designer Jonathan Ive.

Industry Impact: Competitors Pause Electrification Plans

Lamborghini CEO Stephan Winkelmann openly stated that "halting pure EV projects is a wise move," highlighting ultra-luxury brands' cautious stance toward electric transition.