Ferrari's First All-Electric Luce Launches in China

[New Vehicle Launch] Ferrari has launched its first all-electric model, the Luce, in China, with a starting price of RMB 3.988 million.

Key Development: Chinese Price RMB 360,000 Lower Than in Europe

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  On June 26, the Luce made its Asian debut, with a domestic starting price of RMB 3.988 million, which is RMB 360,000 lower than the European version priced at €550,000 (approximately RMB 4.35 million).

Key Specifications: Breakthroughs in Performance and Design

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  Equipped with a quad-motor all-wheel-drive system, it delivers a peak output of 1,050 horsepower and accelerates from 0 to 100 km/h in just 2.5 seconds. With an overall length exceeding 5 meters, it is Ferrari’s first-ever five-seat production model and features an innovative suicide door design.

Strategic Foundation: Electrification Complements, Not Replaces, Internal Combustion Engines

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  Core components of the Luce were independently developed by Ferrari’s Maranello R&D center, incorporating over 60 new patents. This reflects Ferrari’s three-pronged strategy of pursuing pure electric, hybrid, and internal combustion engine technologies in parallel, emphasizing that electrification is about expanding performance boundaries, not replacing traditional powertrains.