Ferrari Unveils Interior of Its First All-Electric Model, the Luce

[New Model Launch] Ferrari has officially revealed the interior of its first all-electric vehicle, the Luce, blending digital technology with handcrafted artistry.

Key Development: Led by Former Apple Design Chief Jony Ive’s Team

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  The interior was co-developed by Ferrari’s Design Center and LoveFrom, taking five years to complete, emphasizing a fusion of minimalist tech and retro racing elements.

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  The steering wheel is CNC-milled from 100% recycled aluminum alloy, reducing weight by 400 grams, inspired by the 1950s 250 Europa model.

Key Specifications: Innovative Display and Interaction System

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  Features a dual-layer OLED instrument cluster supplied by Samsung, retaining the classic triple-dial layout that rotates in sync with the steering wheel to eliminate visual obstruction.

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  Integrates 40 glass-covered control panels throughout the cabin and debuts the world’s first e-Ink key fob, which changes the prancing horse emblem from yellow to black upon insertion, simultaneously activating ambient cabin lighting.

Strategic Foundation: Preserving Driving Feel and Brand DNA

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  Retains numerous physical buttons for critical functions—driving modes, suspension settings, and traction control—all operated via tactile switches to enhance driver feedback.

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  A multifunction analog gauge on the center console toggles between time display, compass, and launch control mode.

The new model will make its global debut in Italy in May 2026.