Ferrari's First EV, the Luce EV, Sparks Design Controversy

[New Vehicle Launch] Ferrari's first all-electric model, the Luce EV, has ignited a media storm due to its radical design.

Core Developments: External Design + In-House R&D — Ferrari Bets Big on Electrification

The exterior was crafted by LoveFrom studio, led by former Apple Chief Design Officer Jony Ive, featuring an ultra-minimalist "glass cockpit" silhouette, front and rear floating winglets, and suicide-hinged coach doors. The wheels measure a record-breaking 23 inches at the front and 24 inches at the rear—the largest ever on a Ferrari production car. Despite outsourcing the design, Ferrari stresses that all components are internally developed and manufactured to ensure serviceability and residual value.

Industry Impact: Brand Heritage Meets Electrification Challenges

Former Chairman Luca di Montezemolo harshly criticized the vehicle, stating it "should have the Prancing Horse badge removed," while Italian Deputy Prime Minister Matteo Salvini questioned whether it betrays the spirit of Italian sports cars. Following the unveiling, Ferrari’s stock price dropped by 8%, highlighting the reputational risks luxury performance brands face during their transition to electrification.