Ferrari's First EV, the Luce, Sparks Controversy

[New Launch] Ferrari has unveiled its first all-electric model, the Luce, drawing polarized reactions over its design and pricing.

Core Development: Luce's radical departure from tradition faces widespread criticism

Designed by a former Apple designer, the Luce features a four-door, five-seat layout and an ultra-minimalist glass cockpit. Netizens have mocked it as an "oversized computer mouse," while former chairman Luca di Montezemolo declared it "a disgrace to the brand's heritage" and suggested removing the iconic Prancing Horse badge.

Key Figures: Starting at €550,000, with orders booked until end of 2027

Despite the backlash, CEO Benedetto Vigna emphasized strong pre-orders from newly wealthy clients. The starting price in Italy is €550,000 (approximately RMB 4.35 million), with deliveries expected in Q4 2026.

Industry Impact: A crisis of confidence emerges in electrification among ultra-luxury brands

The Luce controversy highlights a core challenge facing traditional performance brands during their electric transition—how to innovate while preserving customer trust in the brand's soul.