Ferrari Appoints Former BMW Executive as New Chief Marketing and Commercial Officer

[Personnel Change] Ferrari announced the departure of Enrico Galliera and the appointment of former BMW executive Massimiliano Di Silvestre as its new Chief Marketing and Commercial Officer.

Key Development: Massimiliano Di Silvestre will officially assume the role on July 1, 2026

Di Silvestre held two tenures at the BMW Group, serving as President and CEO of BMW Italy and Managing Director of BMW Hungary. He led omnichannel operations for BMW Group’s three luxury brands in Italy and drove the commercial rollout of electric vehicles.

Strategic Context: Leadership Transition Aligns with Ferrari’s Electrification Milestone

Outgoing executive Enrico Galliera served Ferrari for over 16 years. Both parties reached an agreement early this year for him to remain until the launch of Ferrari’s first all-electric vehicle, the Luce, was completed. Priced from 550,000 euros (approximately RMB 4.35 million), the Luce marks Ferrari’s full-scale entry into the electric supercar market.

Industry Impact: Luxury Automakers Accelerate Hiring of External Talent with Digital and Electrification Expertise

This appointment underscores the urgent demand among traditional ultra-luxury brands for versatile executives with hands-on experience in premium markets, amid the industry-wide shifts toward electrification and digital transformation of customer experience.